:laugh:You all must be thinking-You don't need to spell it right to mean it, Right?:laugh:

Well, think again...
Before you guys and gals get any funny ideas
...please note this...
The name of the shop is in Vietnamese.
Phức here means sweet or flavored.
đạt means to reach or attain.
So the name of the store translates as "Attaining sweetness or flavor"- Sounds apt for a wholesale Food Supermarket!
And the lesson we all learn from this is... the next time you find this name on a store near you, you now know what it means in fact which is no where near the funny idea that you're juggling in your mind right this instant!:laugh:
And although this picture may appear as "FAIL" if you imagine this shop to be on a street corner near you, you may be right BUT in Vietnam(where I guess this shop is located..) it's a BIG WIN!
While researching the meaning of this word, I came across an interesting fact about the Vietnamese language. Many words in Vietnamese look almost the same(i.e. use the same letters) but their meaning drastically changes when the symbols that you see on the top/bottom of the word are changed.
Example:
In the above case: phức means sweet or flavored. Now, remove the symbols on the top of "u" & "c" and what remains is phuc which means "to admire or esteem". So, watch out for those symbols before reaching a hasty conclusion!
Come to think of it, if an Vietnamese gentlemen were traveling on the streets of New York and happens to be sweared at with a word having a similar pronunciation (you know what I'm referring to pretty well!), he would literally take it as a compliment as he may interpret it as "Sweet (of) you!" rather than F*** you! because the word sounds like Phức which means sweet, of course assuming that he is not too well versed with the most frequently used swear-word in the English language!:laugh: