I have used streaming before and It's not a bad idea but it is a substandard one, it's a tentative prod in the direction that things should be going. These days people would like flexibility to watch their shows on any device anywhare and with HD quality.
The big problem allowing free access to things like this is that not all advertising is as global as the TV shows they buy advertising space from. TV ads are usually local to the region that they are aired in which is a problem for shows streamed on the internet because they can be view from anywhare.
There is something called a slingbox that will allow you to actually watch TV on your iphone or Blackberry in any country in the world. All we need now is a monthly subscription to a TV station that allows you to choose what you want to watch and it could work. Just a few legal and copywrite issues to get around and it could work.

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