I agree, we are looking too much at the short term, and looking towards lower risk, ie... OIL at the moment. Just imagine if the prices of renewables became reasonable enough for the general public (consumers) to purchase. As more and more are produced, the prices would gradually fall, due to improved technology and lowered costs due to mass production.
Right now, there is no reason for private investors to put their money into "green technology." The risk GREATLY outweighs the potential for reward. Until we can lower the costs, and increase efficiency of new technologies (renewables, green energy, etc...), there will not be enough private investment to drive us away from coal and oil. It just doesn't make sense for those people to invest in something that guarantees them a lower return. This is all simple ECON 101, and is one of the biggest reasons why we aren't making the steps toward cleaner energy sources. Without money, innovation is very difficult... Without innovation, prices can't be lowered, and without lower prices, investment won't happen. It's a vicious cycle.









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