The highly anticipated "Iron Man 2" rumbles into U.S. theaters this weekend. This really isn't big news to the rest of the world, considering that moviegoers pretty much everywhere except in the U.S. have already seen the film. Though, actually, thanks to movie piracy, some of the United States has seen it, too.
In a rare move, Paramount released "Iron Man 2" overseas first, to try to take advantage of another weekend of possible box-office receipts before the start of the World Cup, which kicks off on June 11. The World Cup, held only once every four years, is expected to capture the attention of most of the world. Conversely, the World Cup garners relatively minor curiosity in the U.S., so studios didn't seem scared off from sticking with the movie's original stateside release date of May 7. (Only Japan, where "Iron Man 2" is to be released on June 11, has a later release date than the States.)
But all this fancy release-date footwork has backfired for "Iron Man 2": It's served to open a window for movie pirates to get their hands on it. Some overseas markets have pretty relaxed security when it comes to pirating movies with a video recording device (not to say the U.S. doesn't have the same problem). And in this case, there's an entire U.S. and Canadian market that has yet to see this highly anticipated film.
Considering "Iron Man 2" is an effects-laden affair, most moviegoers are going to want to see the film at the theater, regardless. And judging by the $100.2 million the movie took in during its first overseas weekend, the bootlegging may ultimately not have much of an effect at all.
Box-office takes notwithstanding, this brings up an interesting point about the use of 3D in films: "Iron Man 2" is not in 3D, so the piracy issue with the film might be more of a concern, as there's no way to pirate a film shown in 3D (the 2D version is used when pirating). And considering how complicated it is to reproduce 3D using less-than-sophisticated bootlegging machinery, if "Iron Man 2" were in 3D, audiences would have another reason to skip the temptation of a pirated copy and pay the extra fee to see it with the theater experience.
Piracy aside, when asked if they left money on the table by not shooting the film in 3D, director Jon Favreau told Entertainment Weekly, "Yeah, whether we think it or not, we have."
Saw this on another tracker and thought I would share. Credit to Celtscot









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