Just an idea from a someone who has many years experience in the web marketing field.... How about somehow embedding the radio stream into the site with an on/off button option (somewhere visible near the top of the page). and having "on" as the default? This way people would know it was there and if it annoyed them all they need to do is click "off" and it would save that option. You could even have the option as part of the signup process where they can choose.
That's a surefire way to let people know "Hey, we have radio... if you dig it... awesome! If not, turn it off!"
And that's my two cents. :)









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